Homepage

Hero section

• Starting from the top of the page - the navbar has too much top padding which unnecessarily pushes the page content down.

• The goal of hamburger menus is to reduce the space that navbar items take up on the page. That's why they're supposed to be used on mobile devices. On desktop, where there's enough space, they only make it harder for users to easily navigate to other pages. So, I'd recommend you don't use it.

• There's quite a lot of text in the hero section, yet the message is not clear or convincing.

  • Headline. Consists of 4 sentences but all of them are rather generic and won't grab visitors' attention enough to make them scroll down and read more. I collected some proven SaaS headline formulas here, so feel free to use this resource as inspiration.
  • Subheadline. "World’s smartest and most social" are not only generic but also don't mention any benefit for the user. Also, when using such bold statements, you should always have some proof to back it up (and do so on the page). Using first-person pronouns can make it seem as if you offer services, not software, so you should stay away from them as much as possible.
  • Video. It does a good job at highlighting the problems analysts face and explaining how Decidable helps overcome them.
  • CTA buttons. It is WAY too soon to use a 'Purchase' button in the hero section. No matter how persuasive your hero content is, don't try to sell your software at such an early stage.

  You need to first help visitors understand how your product will solve their challenges, overcome their objections, and build trust, before asking them to commit to signing up.

  Also, if you offer a free trial, why would they buy if they can test the tool for free? I'd recommend replacing the 'Purchase' button with a product demo offer. This way, you'll not only be able to explain your product 1-on-1 but also gather some invaluable insights you wouldn't get without direct interaction.

  Another thing that's missing is the duration of the trial.

• The layout of the hero section looks a bit messy and could also be improved. The video should be moved to the right, so it doesn't push the subheadline down. This way, you'll be able to reduce the gap between the headline and subheadline. This will make it look cleaner.

Body

• You start with highlighting your persona's problem, which is great as it starts to get them interested and engaged. After "that’s where Decidable comes in" I was expecting to see a showcase of your product's features with an explanation of how they solve each of the analysts' challenges. Instead, there's a button driving traffic to the 'Our story' page which causes users to lose momentum.

The goal of the homepage (aside from explaining why your product is a good fit for your audience) is to drive traffic down the funnel. By pulling users away from the main goal - signing up - you're causing some of this traffic to get distracted.

• There are too many 'we' and 'our' on this page. Your copy should be focused on how your target audience can benefit from using your product. So always write copy with them in mind.

"Our story based, social platform puts data at the heart of business" - what's a social platform? Why would users want to put the data at the heart of business? You need to be more specific here and tie it to the end result users care about the most.

"By getting your data stories read, we can get your insights actioned" - same comment as above - why should users care?