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Hero section

• The hero section is the most important part of your homepage as 100% of visitors will see it. Yet, it wouldn't pass a 5-second test. Visitors should be able to easily answer the below questions after looking at your hero for 5 seconds:

  • What can I do here?
  • Is it for me?
  • Why should I do it?
  • Why would I do it here and not somewhere else?

  If they can't answer them, they won't be eager to scroll down and learn more about your product.

  If you need some inspiration for creating an attention-grabbing headline, I collected some proven formulas from other SaaS companies here.

• Hero CTA - after seeing these 2 lines: 'Total innovation management.' and 'From vision to value.', you're showing a call to action saying 'Try for free'. Try what? The accompanying copy is very vague and it's not even clear that you're offering a software product.

Also, is there any reason you're not offering a demo? Some users, especially those not familiar with innovation management software (i.e. switching from Excel/Powerpoint/Teams/Sharepoint) may prefer this form of learning about the product to get up to speed quicker. Plus, this allows you for live one-on-one interaction which can lead to discovering very useful insights you wouldn't get otherwise. They can be invaluable for your product and marketing teams.

<aside> 💡 Recommendation: add a secondary CTA button and allow users to schedule a demo call with your team. This can be implemented either as a 'ghost' button (transparent background) or a link. Depending on how good your onboarding is, you may even want to make it your primary CTA.

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• Hero animation - the creative used in the hero should set the context and help further convey the message from the headline and subheadline. In your case, the animation has just an aesthetic purpose. The problem with such animations is that not only do they not provide any context but also distract visitors from the message.

<aside> 💡 Recommendation: I'd replace the animation with either an image or illustration of the interface, or a product video.

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• A couple of seconds after landing on the homepage, a popup appears. It basically tries to do what the hero is supposed to do but using different copy.

Also, the CTA link has UTM tags which should never be used in internal links. UTM tags start a new session, so the previous traffic source gets overwritten. If you want to track internal links, use GA events.

I'd remove the popup as it doesn't provide any additional value to the user and can be confusing.

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