Homepage

First of all, the fact that you mentioned in the survey that you’re driving traffic from Google Ads to your homepage raised a huge red flag. You should never drive any kind of paid traffic (except for brand traffic) to your homepage. Always use a custom landing page that matches the searchers’ intent and has only one goal. The homepage is meant to be visited by all kinds of visitors with different levels of intent and awareness and its messaging should reflect that.

Hero

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To sum up the hero section, you should work on your positioning - create a position that highlights the unique strengths of your product as your happiest customers perceive them. Dive deep into all the qualitative data you have - reviews, customer interviews etc., and find what your happiest customers value your product for. Then, use these aspects as differentiators.

Some hints based on my quick research of Capterra reviews: your customers appreciate a lot that your product is made specifically for ecommerce and has deeper integrations than your competitors.

Body

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